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Notes on Content Strategy, Writing and Diversity


How to Promote Age Diversity and Inclusion (And Avoid Ageism)
In our society, having a negative attitude towards older people – whether in their 50s and 60s or beyond – is a genuine issue becoming more of a worry as our population – and workforce – matures. This article will discuss ageism and how to promote Age Equality and diversity, and Inclusion.

What is SEO website translation, and why localisation is essential to rank well
The difference between a translation and a localisation professional when deciding to have your website in another language can be daunting. This article will share all you need to know to make the right decision when investing in a competitive version of your website in another language.

Why it’s essential for businesses to invest in Diversity and Inclusion (D&I) to stay relevant
Why do you need a diverse and inclusive brand? Discover why it’s essential for businesses to invest in Diversity and Inclusion to stay relevant. Learn about success cases on Diversity and Inclusion and what you can do to be on the right side of the revolution.

How to write relevant Content Marketing
Leave your writer’s block in the past. In this article, we share some of our favourite tools to find inspiration to write relevant content marketing and the path to get better ideas.

How to Improve your Disability Inclusive Language
Have you ever wondered if you were using the most appropriate language when talking about disability? Have you tried to be respectful but end up getting it all wrong? That's why we thought it would be helpful to offer some suggestions for you to practice and improve...

“I now pronouns you gender-neutral”: a walk-through the use of gender-neutral pronouns in business and life
To help you through your inclusive journey, we answered some of the most common questions regarding gender-neutral pronouns. We also created a short guide suggesting ways to work on inclusive writing and gender-neutral language.

Why businesses should consider ditching using the term ‘white paper’
We all wish white and black were just colour patterns. Unfortunately, these colours carry a social connotation. The Writing Box wants to help you through the inclusive and diverse language journey by discussing the term ‘white paper’.

Top 5 Best LGBT+ Graphic nonfiction books to read in 2021
Motivated by pride month, we at The Writing Box decided to suggest LGBT+ graphic non-fiction books. Read here the top 5 best publications selected by our team.

Hi, I am Debora Baldelli, founder of The Writing Box. This blog will cover my path and experiences as an entrepreneur, as well as market trends, strategy, diversity-my favourite subject- and, of course, the writing practice.